Are you afraid to ask how to use ChatGPT for your own business? After all, it seems as though everyone else has mastered this technology but you. This makes you feel uninformed, out of touch and maybe even a little embarrassed. I know how you feel! Hence this blog post is born.
So, let's start with the basics of how to use ChatGPT.
What is ChatGPT?
It's an Artificial Intelligence “bot” that can do a number of things like…
Write HTML code and explain it to you. Don't know how to create a link or forgot the code? Ask ChatGPT. Here's an example of what it gave me when I asked it to give me the HTML code for a link.
Market research, and give you a general idea what products to create. You will want to use this with caution because ChatGPT doesn't give you the latest information. However, historical data is also good and important to know and has some value. It gives you an idea long you are able to sustain sales. The last thing you want is to create one hit wonders. Those have its place but ideally, they would be a small part of your business. This is an example of how to use ChatGPT to learn what printable items sell well on Etsy.
Explain or define words and phrases for you. This is so much better than using search engines. At least it is for me because I don't have to wade through a ton of results. Here's an example how to use ChatGPT to explain the term “one-hit wonder”.
What to know how to use ChatGPT to gain knowledge? Simply ask it your your burning questions.
It's so useful for so many things which is why I find myself asking ChatGPT more often than I use a search engine. Especially for non-recent events. A word of caveat here, ChatGPT and in general, AI is still learning (albeit incredibly quickly) so sometimes it may give you inaccurate or unexpected results. Even so, I find it's often a super handy tool to get the gist of something so you know how to better phrase your search terms and give you direction if you're doing real research.
What's The Big Deal With ChatGPT?
AI is not new. In fact, I've been using AI to help me do various things since 2021. So what's special about ChatGPT?
The main difference between ChatGPT and other AI models is that ChatGPT was specifically designed to interact with humans in a conversational manner, creating a more natural and efficient dialogue. This makes it easier for people to interact with the AI, making the process more user-friendly. Before this, you'd have to purchase an app from developers to utilize OpenAI's models.
ChatGPT is also able to understand natural language, which means that it can better understand how humans interact with each other, rather than simply following a set of instructions. Additionally, ChatGPT is more efficient than other AI models because it uses fewer resources to complete tasks, making it cost-effective.
The Basics of Using ChatGPT
Just because it's AI doesn't mean it's complicated. Yes, AI itself is a complex beast, but ChatGPT is designed to be as simple as typing your question or command into a box. If you can use a search engine, you can use ChatGPT. It's as simple as that.
Need step-by-step breakdown how to use ChatGPT? No problem.
Step 1: Go to chat.openai.com to sign up for a free account.
Step 2: Get logged in after signing up.
Step 3: Enter your question or command (these are called prompts) into the box and hit enter or click the paper plane icon.
That's it! Wasn't that easy?
How To Use ChatGPT For Your Business
All that sounds great, but how can you apply this amazing power to your business? Let me give you some ideas how to use ChatGPT.
Improve Your Sales Page Headline
Writing a sales page may not be your strong suit. It's probably something you dread doing. So me ?♀️. You can use ChatGPT to suggest headline improvements on your sales page. You can either use the prompt:
Improve this headline “REPLACE-THIS-WITH-YOUR-HEADLINE”
Or, you can enter
Improve the headline on this page PASTE-YOUR-SALES-PAGE-URL-HERE*Important! This feature does not work on ChatGPT directly. However, if you use other GPT-powered services, it could work. For example, my browser Wavebox comes with a GPT-powered feature called Brainbox and when I enter this prompt, it works nicely. Maybe at a later date, ChatGPT will do it and so I'm leaving this up here.
If you don't like the options you see, you can always click the re-generate button and it'll give you more. You can even mix and match the results on your own. That's something I do quite often.
Give You Suggestions To Improve Your Landing Page
Maybe your landing page is lacking something and you can't quite put your thumb on it. Or, you think it's time for an update. Ask ChatGPT what you can do to improve it. Start with prompts like…
Improve this landing page PASTE-YOUR-SALES-PAGE-URL-HERE
What is missing from this landing page PASTE-YOUR-SALES-PAGE-URL-HERE*Important! This feature does not work on ChatGPT directly. However, if you use other GPT-powered services, it could work. For example, my browser Wavebox comes with a GPT-powered feature called Brainbox and when I enter this prompt, it works nicely. Maybe at a later date, ChatGPT will do it and so I'm leaving this up here.
Don't stop there. Try some prompt variations of your own.
See If Your Landing Page Is Hitting Or Missing The Mark
Another way how to use ChatGPT is to let it tell you if your landing page is actually saying what you want it to say. Warning! This one may give you some hard to swallow truth. Try the prompt…
What is this page about PASTE-YOUR-SALES-PAGE-URL-HERE*Important! This feature does not work on ChatGPT directly. However, if you use other GPT-powered services, it could work. For example, my browser Wavebox comes with a GPT-powered feature called Brainbox and when I enter this prompt, it works nicely. Maybe at a later date, ChatGPT will do it and so I'm leaving this up here.
I tried it and yikes! I have a lot of work to do ?.
Inspiration For A Facebook Ad (Or Any Ad)
While I wouldn't copy and paste the ad it gives me, ChatGPT can give you a huge head start by sparking an idea or giving you some direction. This prompt example is taken directly from OpenAI.
Write a creative ad for the following product to run on Facebook aimed at parents:
Product: Learning Room is a virtual environment to help students from kindergarten to high school excel in school.
Inspiration For Income Generating Email Sequences
Let me ask you a question. For every freebie you put out, do you have an effective email sequence behind it to convert a customer to purchase something? If you don't, why not? You're leaving money on the table.
It can be difficult to know what to send in your sequences, especially if you've never done it before or not consistent with it. This is how you use ChatGPT to suggest an email sequence. Try…
3 sequential emails to send to a lead who opted in for a free DESCRIBE-YOUR-FREEBIE-HERE that leads them to purchase a workbook on DESCRIBE-THE-PRODUCT-YOU-WANT-TO-SELL-HERE.
How To Use ChatGPT For SEO
When you're writing a blog post you want to optimize for search engines, sometimes it can be tricky to achieve a decent keyword density score. That was a real problem I faced recently. So guess what I did? Entered the following prompt into ChatGPT.
Different ways to include the phrase “ENTER-YOUR-KEYWORD-OR-PART-OF-A-KEYWORD” in the body of an article
Brainstorm Content Or Pain Points
Sometimes, we are so close to our industry that we can become blind to what our customers are truly struggling with. That's why we may have trouble figuring out what content to create, what kind of emails to write to our list and even what pain points they have so we can create a product to solve their problems. Here's one way how to use ChatGPT to get your creative juices flowing or re-surface pain points you may have forgotten about.
What does YOUR-TARGET-MARKET-HERE struggle with?
The possibilities are practically endless when you think about how to use ChatGPT. It can be an invaluable tool for any digital marketer. With its easy-to-use interface and natural language processing capabilities, it can help you generate creative ideas and strategies that can give you an edge over your competition. Give it a try today. You might find that once you know how to use ChatGPT, you might wonder how you managed without it.